Why are you charging people to rent the collection?
We must stress that this is not a profit making venture for us (and Lift-Off are a not for profit organisation). Our video hosting platform (Vimeo-On-Demand) is a great platform, but it is expensive. So are the marketing efforts involved in all of our festivals.
We firmly believe indie film should be valued correctly. We hope to find audiences that understand the value of the rental fee - where else can audiences find such an abundance of wide ranging, high quality, true indie work?